SockGuy Spotted in Utah Cyclocross Race

Fort Buevnaventura State Park in Ogden Utah.

The final day of Utah Cyclocross Season. A great turnout despite cold weather and challenging conditions.

Could those electrically-charged, supa-pow-wah Arm Warmers have helped this young buck surge ahead? Possibly. Alert deer hunters to the distinction between said young buck and members of Bambi's kith and kin? Definitely.

Presently Surprised by our Tall Frosty and this Santa's LUV for Sabbath?

'Tis the season of peace, joy, LUV, and family.
It's no time to abandon your sense of humor.

Keep your Cool Comfort, your affection for coal, and get yourself some
of this year's limited edition holiday stockings:
I Heart Coal, Winter Wonderland, Santa Rocks, and Frosty.

Plus something for the elf-sized sock LUV'ers!
Buy 4 pair of adult socks and
get 1 pair of our children's socks for FREE.
Just add your kids sock selection to your socking cart
and use the promo code: LUVELVES.
(Be sure to click "Recalculate").

With some socks and some mistletoe,
we'll be Spreading the LUV to big, small, naughty and nice.

From Deep in the Murk...

Chipps Chippendale (we have not yet determined whether or not that is a stage name) rockin' some bright and shiny SockGuy Arm Warmers during the Scottish Cyclocross Series at Mugdock - an impressively named mud producing town north of Glasgow. A brilliant display in many ways if we do say so ourselves.

These rather vibrant pair of Arm Warmers were part of SockGuy's Interbike promo items in Las Vegas this year - a neon test market of sorts. Now that we've had so many requests for this design we may just have to knit some up for the wall flowers of the world.

Hot Damn that's Some Foot Wear!

Hot Damn that's Some Foot Wear!

Cadel Evans was out debuting his newly earned World Champ stripes at the Coppa Sabatini yesterday - right down to his fancy

new shoes; paired quite well with a some SockGuy LUV.

The new stripes weren't

even Cadel's biggest news of the day. Busting out of the pack and burning up the break's reserves, The Champ helped fellow Silence-Lotto teammate, Philippe Gilbert out-sprint Giovanni Visconti to the finish line.

It's nice having friends in high places.

Cheers to Our Favorite Mate from Down Under

We're rarely short on a reason to toast around SockGuy, but when one of our favorites whoops some serious booty and becomes the World Champ, it's definitely time to upgrade from the free macro-brews we enjoyed at Interbike last week.

Cheers Cadel! We're breaking out the top shelf bevies. It's been a challenging year and we're all so happy to see you on the top of the podium.

Cadel Evans garnered some serious LUV around SockGuy HQ last year when he asked us to make him a few Free Tibet base layers to wear during the Spring Classics. When his political statement ruffled feathers with the Chinese Olympic Committee he stuck to his guns; putting his weight behind the cause of the Tibetan people. Between our mutual LUV for the worthy cause and the "mild" disdain for authority found around the halls of SockGuy - the bro-mance was guaranteed.

We've been proud to support Cadel and his compadres on the Silence-Lotto team over the past two years. We look forward to Cadel schooling the whipper snappers on the circuit with some more "ferocious" and "devastating" attacks. Gives all of us thirty-somethings a reason to say "HOLLAAAAA!"

How you get there is more important than when you get there...

Look closely...some serious pro teams in the break that formed off these attacks during Stage 2 of the Tour of Utah. But we of course have some special LUV for those good cats with the RideClean organization. Yeah, that's one of them - right up front looking hot. Did you notice the socks?

SockGuy sponsored RideClean was the only amateur team represented in the break that formed and stayed away for 60 miles. Yee-haw! The team also had the top amateur finisher after 6 grueling days in the saddle.

The best part is the philosophy that powers this team. Seriously check this trailer out. I'm a sucker for a good sports montage and this one might be up there with some of those weep-worthy NBA finals' highlight reels.

By taking the “ride clean and the rest will follow” approach, RideClean brings their positive focus to the pure sport of cycling and support for clean athletes, ultimately working to reconnect the discouraged and disillusioned to the beauty of the sport.

To help support all this goodness we're offering RideClean Socks and Arm Warmers that look great and do good too. SockGuy is giving 10% of the proceeds from every RIDE CLEAN Sock and Arm Warmer sale to the RIDE CLEAN mission.

RideClean and the rest will follow...

Robin Willliams Rockin' SockGuy's Chinese Peace

Video Recaps | Full Episodes | Webisodes

With his ticker on the mend we were happy to hear that Robin Williams is back on his bike and happy to see him sporting his SockGuy Chinese Peace socks on Conan the other night.